If you are serious about keeping your blog or website up to date with the latest search engine optimization and ranking protocols then at some point you may be faced with the decision to change your permalink structures just as John Furst recently did. There is more than one way to do this. The most obvious way is with a 301 redirect. Another way to do it is through your .htaccess file by using the Mod Rewrite to change the rules of your permalink structure. Premium WordPress Themes – Modern Themes.
Each method has its advantages and disadvantages. With 301 redirects, if you have a lot of inbound links to your website you’ll get to keep those. That’s important to understand. Because if you simply change the rewrite rules for your permalinks in your .htaccess then you’ll lose those links. Site visitors will be redirected to the correct permalink for sure, but you want to keep any link juice you’ve earned intact along the way.
While changing your mod rewrite rules in .htaccess is a quick and permanent way to redirect old URLs to new URLs that are more search engine friendly, please consider the long range link building implications that could create. You’ll have to start over with your link building and if you have blog posts that have been good link bait, keep in mind that you will lose those links. You may want to use the 301 redirect instead.
Premium WordPress Themes – Site Migration
Matt Cutts is changing his domain name. The interesting thing is he is changing several things at once and using a 302 redirect, which is temporary. Ordinarily, this isn’t the way you’d do it. Matt says so himself:
Note: changing your IP address, webhost, domain name, blog template, and blog version all at the same time is the exact opposite of what you should normally do. It’s better to change only one thing at a time so that if something goes horribly wrong, you can trace what caused it.
Also, if you were truly moving a site, a 302 redirect wouldn’t be the right redirect to use–a 301 (permanent) redirect would be better.
Which brings up the question, How should you do it?
If you were truly moving your site from one domain name to another, I’d recommend that you start with the move to a new domain itself. That way, if something goes wrong with that then you can just delete the redirect you’ve placed on your old site and go back to the way it was. Very easy to do. If I were doing this move, I’d do it in the following order:
- Buy a domain name and redirect the old site to the new one
- Upgrade to the latest version of WordPress
- Change to a new theme
- Change hosts and IP address
Alternatively, you could move the first step to last and do all of your onsite changing first before you move. But you certainly don’t want to do it all at the same time.
Also, you definitely want a 301 redirect if you are planning your move on a permanent basis, but using a 302 redirect is a good way to test your new home. If it doesn’t work out then you can just replace your new .htaccess file with the old one and go back to your old domain name. That’s certainly a lot easier to do.
Premium WordPress Themes – Hourly Statistics
Almost one month ago Google Analytics announced that hourly tracking was possible. This is a huge move, especially for TV advertisers.
Let’s say that you have a new TV ad campaign starting next week. You target your advertising to three separate geographical areas, but you decide to run the same TV commercial in all areas and at different times of the day. Hourly tracking allows you to see which ad is most effective. If you see any traffic spikes directly after your ad runs in any of those three markets then you can know whether those TV ads are working or not.
I think it would be nice to have this tool for tracking radio ads and normal web traffic as well. There may be times when I want to see if a particular website gets more traffic in the morning or in the evening, whether I’m advertising that site on TV or not.
Still, for TV advertisers this is a great tool to work with because TV ads are known to run at specific times and you can see when they run. Therefore, you can tell if the ad is effective or not judging by spikes in your website traffic. That’s a real historic move for advertising and could lead to some real innovation in integrated marketing strategies.
Premium WordPress Themes – More Relevant
In the early days of the Internet a website allowing Internet users an opportunity to check out websites to see if they were trustworthy got its start and carved out a niche for itself. That website was Alexa.
Over time, Alexa improved its offerings and quickly become the site to go to in order to determine site trustworthiness. Alexa was truly the first website of any note that could be relied upon for objective information. It wasn’t perfect, but it was the best available. Then, savvy webmasters stopped relying on it. But recent upgrades may make Alexa relevant again. And I’m not the only one who thinks so.
Andy Beal said the same thing this morning.
I like a lot of the new stats that Alexa is tracking. Specifically, here are some new stats that Alexa is offering that it didn’t track before:
- Yesterday’s stats for traffic rank, reach, and pageviews
- 7 day average stats for traffic rank, reach, and pageviews
- Hot URLs (pages that are hot right now)
- Traffic rank by country
- Ranking by niche category and very deep subcategories
Alexa, it appears, is trying to make itself relevant again. I’m anxious to see what happens with this service in the near future. Will Alexa receive a surge in toolbar uses unlike anything seen before?